Trend Micro: Channel marketing programme
Objective
As one of the world’s leading players in the highly competitive internet security sector, Trend Micro were looking to create a new reseller engagement and loyalty programme. The campaign was designed to increase visibility and leverage their strong channel relationships to encourage growth.
Solution
Following in-depth market research, we developed an illustrative theme that centres around a group of characters known as ‘The IN™ Crowd’. The programme launched with a printed teaser campaign, supported by email marketing. New members received a welcome gift and exclusive sales opportunities.
Result
The combination of traditional and digital communications led to strong sign-up rates and a newly motivated reseller channel. An imaginative and highly scalable creative theme has given the campaign longevity. And with regular updates and exclusive promotions, this crowd are here to stay.
“I think you could see by our reaction that we loved what you put forward. I have the visuals up in my office to keep me smiling!”
Marketing Director UK, Trend Micro
