Kardex: Global direct marketing campaign
Objective
The aim for this project was to convey the Kardex value proposition and enforce the company’s position as the recognised leader in their field. Our challenge was to inform the target audience and encourage them to think differently about the way they organise their business storage capabilities.
Solution
Our response was a direct mail campaign, a series of printed mailers designed to drive traffic to a tactical website and generate sales opportunities. The design approach was in stark contrast to anything done previously, so careful consideration was required for the campaign to sit with the existing branding style.
Result
The campaign creative was met with enthusiastic feedback and pushed the boundaries for Kardex marketing. So far results have been encouraging, although this project is still underway so we’ll be monitoring progress very closely over the next few months.
“Professional, responsive, flexible and original: all qualities that describe Beyond.”
Director of Marketing, Kardex
