Cisco: European sales event
Objective
Working alongside the European Services Marketing team we developed a campaign to launch the new Cisco SmartCare product suite across Europe. The purpose of this initiative was to educate, inspire and motivate the sales force and provide them with the tools to convert certified channel partners to SmartCare.
Solution
Beyond developed the creative concept for ‘Sell a Smarter Cisco’. We kicked-off with a teaser campaign to create a buzz, supported with a tactical microsite and branded merchandise. The campaign culminated in a series of European launch events, headlined by a keynote presentation at the UK headquarters.
Result
The campaign was heralded a great success and the level of interest generated by the teaser campaign ensured that the launch day was oversubscribed. It was hugely effective in raising awareness and motivation within the European sales team. Cisco continues to leverage on its investment across other territories.
“The flawless execution of the European SmartCare Campaign left me speechless. The event paid for itself on the first day.”
VP Marketing, Cisco Systems
