As one of the world’s leading players in the highly competitive internet security sector, Trend Micro were looking to create a new reseller engagement and loyalty programme. The campaign was designed to increase visibility and leverage their strong channel relationships to encourage growth.
Following in-depth market research, we developed an illustrative theme that centres around a group of characters known as ‘The IN™ Crowd’. The programme launched with a printed teaser campaign, supported by email marketing. New members received a welcome gift and exclusive sales opportunities.
The combination of traditional and digital communications led to strong sign-up rates and a newly motivated reseller channel. An imaginative and highly scalable creative theme has given the campaign longevity. And with regular updates and exclusive promotions, this crowd are here to stay.